by Fulcrum SaaS | Feb 23, 2022 | Customer Data Platforms, Third-Party Cookies
The Elephant in the Room On February 2nd, Meta (formerly known as Facebook) had its fourth quarter earnings call. Meta beat its revenue estimate and just missed its earnings per share by 7%, yet the stock took a 25% hit, wiping out about $232B of market value. What’s...
by Fulcrum SaaS | Dec 15, 2021 | Churn, Customer Data Platforms, Customer Retention, Personalization, Third-Party Cookies
Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...
by Fulcrum SaaS | Nov 17, 2021 | Customer Data Platforms, Personalization, Third-Party Cookies, User Journey
Manage user journeys in the moment Organizations that are the best in managing their clients’ user journeys do so because they use real-time data collection processes and connect with their marketing channels to provide a relevant and timely user experience. This...
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