by Lindsay Freeman | May 19, 2022 | Customer Data Platforms, Data, Personalization
FOR IMMEDIATE RELEASE Fulcrum Lands $5 Million in Funding for Customer Data Personalization Fulcrum’s platform brings personalization to a growing roster of clients DENVER, May 19, 2022, Fulcrum (www.fulcrumsaas.com), a leader in real-time personalization,...
by Fulcrum SaaS | Apr 7, 2022 | Churn, Customer Data Platforms, Customer Retention, Personalization
It’s déjà vu all over again… Shouldn’t your web browsing experience be different each visit depending on your viewing history, past purchases, location and customer type? Sites that provide every visitor with the exact same experience every time create poor...
by Fulcrum SaaS | Mar 17, 2022 | Churn, Customer Data Platforms
Churn is a problem for many companies. IT COSTS ON AVERAGE 15x MORE TO ACQUIRE A NEW CUSTOMER VERSUS RETAINING A CURRENT ONE. With Fulcrum, you can easily identify customers who are at risk of becoming inactive. For example, users who have a history of frequent site...
by Fulcrum SaaS | Feb 23, 2022 | Customer Data Platforms, Third-Party Cookies
The Elephant in the Room On February 2nd, Meta (formerly known as Facebook) had its fourth quarter earnings call. Meta beat its revenue estimate and just missed its earnings per share by 7%, yet the stock took a 25% hit, wiping out about $232B of market value. What’s...
by Fulcrum SaaS | Feb 2, 2022 | Customer Data Platforms, Customer Retention
Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...
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