by Fulcrum SaaS | Feb 2, 2022 | Customer Data Platforms, Customer Retention
Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...
by Fulcrum SaaS | Jan 19, 2022 | Customer Data Platforms, Platform
Fulcrum delivers real-time personalized experiences across all touch-points, increasing customer engagement and sales. Marketing teams know it’s essential to capture first-party data, but they typically don’t have a viable system to do so. Some assume that...
by Fulcrum SaaS | Jan 5, 2022 | Churn, Customer Retention, Personalization
Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...
by Fulcrum SaaS | Dec 15, 2021 | Churn, Customer Data Platforms, Customer Retention, Personalization, Third-Party Cookies
Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...
by Fulcrum SaaS | Nov 17, 2021 | Customer Data Platforms, Personalization, Third-Party Cookies, User Journey
Manage user journeys in the moment Organizations that are the best in managing their clients’ user journeys do so because they use real-time data collection processes and connect with their marketing channels to provide a relevant and timely user experience. This...
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