by Fulcrum SaaS | Apr 12, 2022 | Uncategorized
FOR IMMEDIATE RELEASE Fulcrum Launches its Customer Data Personalization Platform to Boost Sales and Increase Marketing Conversion Rates Fulcrum combines first-party data collection with no-code, AI-driven automated personalization workflows DENVER, April 13, 2022,...
by Fulcrum SaaS | Apr 7, 2022 | Churn, Customer Data Platforms, Customer Retention, Personalization
It’s déjà vu all over again… Shouldn’t your web browsing experience be different each visit depending on your viewing history, past purchases, location and customer type? Sites that provide every visitor with the exact same experience every time create poor...
by Fulcrum SaaS | Mar 17, 2022 | Churn, Customer Data Platforms
Churn is a problem for many companies. IT COSTS ON AVERAGE 15x MORE TO ACQUIRE A NEW CUSTOMER VERSUS RETAINING A CURRENT ONE. With Fulcrum, you can easily identify customers who are at risk of becoming inactive. For example, users who have a history of frequent site...
by Fulcrum SaaS | Feb 23, 2022 | Customer Data Platforms, Third-Party Cookies
The Elephant in the Room On February 2nd, Meta (formerly known as Facebook) had its fourth quarter earnings call. Meta beat its revenue estimate and just missed its earnings per share by 7%, yet the stock took a 25% hit, wiping out about $232B of market value. What’s...
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