Personalize your website experience with ease
Fulcrum Web Personalization lets you treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.
Personalize your website experience with ease
Fulcrum Web Personalization lets you treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.
Reduce
Bounce Rate
on the homepage
Collect
Leads
with timely
lead gen forms
Recommend
Content
based on past
user behavior
Engage
Users
with tailored
messaging
Increase
Conversions
and easily
review performance
Accelerate Conversion with Targeted Content
Fulcrum’s Personalization Engine enables you to deliver the content that your buyers most want to engage with, based on their observed content affinity — all at scale.
Try a Personalization for Free Today »
Fulcrum automatically scans and categorizes every piece of content on every page of your site.
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When a user arrives on your site, their behavior and content engagement are tracked and used to develop Affinity Audiences, giving you a clear picture of what type of content they’re most likely to consume in the future.piece of content on every page of your site.
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Now you can customize your content experience to each user and make recommendations based on their demonstrated content affinity, increasing the likelihood of engagement.
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Personalize with Flexibility
Fulcrum enables you to build custom content modals and slideouts to specifically target each group of users with messaging that fits where they are in their buying journey. Choose an over-page modal to get the users attention fast, or opt for more subtle messaging with Inline changes.
Inline
Personalize in a natural way by dynamically adding content to existing page elements.
Slideouts
Highlight CTA’s or offers without interrupting the browsing experience.
Slideouts
Highlight CTA’s or offers without interrupting the browsing experience.
Sticky Bars
Deploy subtle messages to guide behavior and increase conversations.
Modals
Take over the page to prominently display your message.
Modals
Take over the page to prominently display your message.
Measure What Matters
Stay in the loop
Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market news.