by Fulcrum SaaS | Jan 19, 2022 | Customer Data Platforms, Platform
Fulcrum delivers real-time personalized experiences across all touch-points, increasing customer engagement and sales. Marketing teams know it’s essential to capture first-party data, but they typically don’t have a viable system to do so. Some assume that...
by Fulcrum SaaS | Jan 5, 2022 | Churn, Customer Retention, Personalization
Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...
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